Advancing Supplement Integrity Through Potency and Purity Ft. Why Not Natural — E.793
In this episode, Dr. Ekta Yadav sits down with Kelin Marquet, chemical-engineer-turned-entrepreneur and founder of Why Not Natural, to unpack the science (and the marketing myths) behind nutritional supplements.
From Oil Rigs to Wellness Rigor
Kelin’s journey began far from the wellness world — working as a chemical engineer on North Sea oil rigs — yet her passion for health and nutrient science never faded. After years in engineering and even a side venture in art supplies, she followed her true calling: creating clean, effective supplements built on research, not hype.
Building a Higher Standard
Frustrated by misleading labels and low-quality formulations, Kelin established Why Not Natural Standards:
- Verified potency — every batch is third-party tested to ensure the label matches what’s in the bottle.
- No unnecessary additives — absolutely no fillers, dyes, sugars, or flow agents.
- Clinically backed forms — only the most bioavailable, research-supported nutrient forms make the cut.
She explains how many supplements use cheap or poorly absorbed ingredients — like zinc sulfate (“garbage zinc”) — and why chelated minerals dramatically improve absorption while reducing side effects.
Decoding the Supplement Label
Kelin offers a quick checklist for smarter shopping:
- Avoid proprietary blends that hide ingredient ratios.
- Research the active form — for example, methylcobalamin vs. cyanocobalamin for B12.
- Read beyond the facts panel to spot hidden fillers such as magnesium stearate or titanium dioxide.
Rethinking Collagen and Key Nutrients
While collagen can support skin hydration and elasticity, Kelin stresses it shouldn’t be the first or only step in an anti-aging routine. Instead, she highlights foundational nutrients — vitamin C, zinc, vitamin D, omega-3s, and antioxidants — as essential for your body’s own collagen production.
Customer Favorites
Why Not Natural’s best-sellers reflect this science-first ethos: B12, B-Complex, D3 + K2, and a meticulously formulated magnesium that delivers lasting calm without the typical digestive side effects. Even their Maca blend went viral on TikTok thanks to its noticeable results.
Listen to this episode of Skin Anarchy to discover how Why Not Natural is redefining supplement integrity — and learn how to navigate the supplement aisle with confidence and clarity.
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