E419: A Fresh Approach To Nature Inspired Skincare Ft. fresh Beauty
In episode 419 of the Skincare Anarchy podcast, host Dr. Ekta interviews Carolina Cespedes Virguez, the North America General Manager of fresh, a nature-inspired beauty brand. The conversation kicks off with a discussion on what inspired fresh to adopt a nature-first approach in their products, citing nature’s healing power as a central tenet of the brand. Carolina shares how the brand incorporates a wide variety of natural ingredients like soy, black tea, and lotus into their products, while highlighting fresh’s commitment to sourcing their ingredients sustainably and responsibly.
The conversation then delves into fresh’s approach to product development and innovation. Carolina explains that fresh is constantly exploring new ways to incorporate natural ingredients into their products, leveraging their team’s expertise and conducting extensive research to ensure the products are effective and safe for all skin types. Dr. Ekta and Carolina then discuss fresh’s most popular products, including the Soy Face Cleanser, Black Tea Firming Eye Serum, and Lotus Youth Preserve Face Cream, and how they cater to different skin types.
Carolina offers expert advice on creating a nature-inspired skincare routine, emphasizing the importance of using products that address specific skin concerns and incorporating gentle cleansers, hydrating serums, and lightweight moisturizers into the routine. She also highlights the importance of tailoring the skincare routine to individual skin needs.
Overall, episode 419 of the Skincare Anarchy podcast provides listeners with a deep dive into fresh’s nature-inspired skincare approach, product development, and their most popular products. Listeners interested in natural skincare or in the fresh brand will find this episode both informative and engaging.
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