Everything Beauty Brands Need to Know About Chinese E-Commerce Strategy Ft. Samarkand Global, Podcast Summary
This Tuesday, join Ekta as she sits down with Brand Strategy Director Julia Selignan and Client Services Director Jack Porteous of Samarkand Global to discuss the brand’s quick popularity within the Chinese beauty market. They are looking forward to expanding to the Chinese markets for clients as they are becoming one of the leading companies in an e-commerce strategy.
“The Chinese consumer sees shopping as entertainment.” (Selignan).
Their background in catering to efficacy allows them to profit worldwide and set a new standard for brands’ mission as they travel to the East.
“Brands who can’t speak to their products efficacy are gonna have a harder time being successful in the market.” (Selignan).
As the beauty industry of China moves towards a movement of clean products, Samarkand Global prides itself on being consistent with the Chinese beauty standard of a healthy formulation of products.
“In search for efficacy, the Chinese consumer has become an expert in formulation.” (Selignan).
You can listen to the full episode here:
Authors: Jasmine Boskent & Remy Vidal
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