Expressing Emotions Via Fragrance Ft. EMMOTIV (New Launch) Podcast Summary
Cristina Bagozzi, the founder of EMMOTIV, an independent, female-owned premium fragrance company that is greatly influenced by the wonder of human emotion and its profound relationship to smell, addresses the reason why Bagozzi founded her brand with the intention of showcasing the beauty of human emotion through the art of fragrance.
Individuals frequently receive encouragement from their environment to repress their emotions. However, their most meaningful human experiences are defined by their emotions. And that merits support.
She says that “it can really impact how you’re feeling and that’s one of the reasons that I created EMMOTIV, it was to really bring this beautiful link between emotion and scent. Emotion is one of the things in life we should celebrate, it defines some of our most profound experiences, and it’s what makes us human” (Bagozzi).
Their scents combine the mood-enhancing advantages revealed through aromachology and aromatherapy with the refined and expertly built formulation of perfume. They have been created by some of the most accomplished luxury perfumers in the world. The outcome is an incredibly pleasing olfactory experience that demonstrates how powerful fragrance is when we wear it for ourselves rather than for other people.
“Because there’s this beautiful link between emotion and scent, of all of our senses, the sense of smell is the only one that has a direct link to areas of the brain that control emotion” (Bagozzi).
To encourage and magnify those sensations, each scent in their collection combines smells associated with desired emotional states, such as peace, joy, love, and comfort. Each of their perfumes has a page just for its mood-enhancing notes where you can read more about them here: https://emmotiv.com/pages/our-story
“What I wanted to do with this brand is to bottle up that wealth of knowledge into the sense that is designed to evoke emotions we crave from calm to joy to comfort to love and more. It’s tools in our self-care toolbox that we can incorporate to refresh our intentions throughout the day” (Bagozzi).
“For me, it was really important to make them as clean as possible, because at its core this concept is about creating something holistically good for you” (Bagozzi).
“I really wanted to move away from this mystery of fragrance both through the names as well as the transparency of the ingredients themselves” (Bagozzi).
EMMOTIV’s Eaux de Parfum are naturally wearable and created to work as sensory tools in one’s self-care toolkit, smooth expansions of one’s daily wellness routines that may be used to nurture someone’s well-being and refocus their intentions. Their perfumes are meant to leave a lasting impression on you, as opposed to typical perfumes that are meant to leave an impression on others.
Written By: Yaren
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