Inclusive Skincare for All Skin Tones with Lion Pose Founders, Nisha & Madhu — E.663

Skincare Anarchy Welcomes the Founders of Lion Pose: Innovating Skincare with Science and Inclusivity

In the latest episode of Skincare Anarchy, host Ekta introduces listeners to the co-founders of Lion Pose, Nisha Phatak and Madhu Punjabi. The duo shared their journey from the tech industry to skincare, highlighting their mission to create clinically proven and inclusive products.

From Tech to Skincare: The Lion Pose Story

Madhu and Nisha’s backgrounds are rooted in tech, with careers at Google, Pinterest, and Facebook. Their transition to skincare began with an infant formula company, Huggable, which they founded to provide better quality formulas from Europe. This experience illuminated the lack of rigorous testing and quality standards in the skincare industry, inspiring them to bring a similar level of scientific scrutiny to skincare.

Bridging the Gap in Skincare Testing

Lion Pose aims to raise the bar in clinical testing within the skincare industry. Unlike many brands that rely on consumer perception tests, Lion Pose emphasizes true clinical studies conducted in third-party facilities. They focus on testing across all skin tones and ensuring their products are effective and safe for everyone.

The Importance of Clinical Transparency

Madhu and Nisha discussed the high costs and challenges of clinical testing, which often deter smaller brands. Despite the financial implications, they stress the importance of rigorous testing to ensure product efficacy and safety. Their dedication to transparency and education sets them apart in the industry.

Introducing Unspotted: A Night Serum for Hyperpigmentation

One of Lion Pose’s standout products is their Unspotted Jelly Night Serum. This 15% acid serum combines glycolic, lactic, tranexamic, and azelaic acids to address hyperpigmentation and improve skin texture. The combination of exfoliants and tyrosinase inhibitors works to prevent and reduce dark spots effectively. Clinical tests showed significant results, with 94% of participants seeing a reduction in dark spots after four weeks, and 97% after eight weeks.

Ghostbuster: A Mineral Sunscreen That Delivers

Recognizing the importance of sun protection, especially when using active ingredients, Lion Pose developed Ghostbuster, a mineral sunscreen with SPF 42. The sunscreen features non-nano zinc oxide for broad-spectrum protection and squalane for hydration. Clinical tests demonstrated a 136% increase in skin moisture levels eight hours after application, underscoring its effectiveness as both a sunscreen and a moisturizer.

Embracing Inclusivity and Addressing Colorism

Madhu shared a personal story about the cultural pressures of colorism and her experience with skin bleaching. Lion Pose aims to create products that enhance natural beauty without harmful practices. Their commitment to inclusivity is reflected in their dedication to testing on diverse skin tones and creating products that cater to a wide range of skin concerns.

The Power of South Asian Innovation

Both founders highlighted the unique perspective that comes from their South Asian heritage. Growing up in a culture that encompasses a vast array of skin tones, they are particularly attuned to the needs of diverse consumers. Their products are designed with this inclusivity in mind, making them accessible and effective for everyone.

Conclusion

Lion Pose stands out for its dedication to scientific rigor, inclusivity, and transparency. Their products, backed by clinical testing and designed for all skin tones, offer consumers effective solutions for common skin concerns. By prioritizing quality and education, Nisha and Madhu are setting a new standard in the skincare industry.

Explore Lion Pose’s innovative products and support brands that prioritize inclusivity and scientific integrity. For more information, check out Lion Pose’s website and social media, and let us know your thoughts and experiences.

Don’t forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or wherever you tune in.

FOLLOW OUR SOCIALS:

Apple Podcast: https://podcasts.apple.com/us/podcast/skincare-anarchy/id1522162686

Spotify Podcast: https://open.spotify.com/show/298oIu74qjd3pXaaBMDr19

Instagram: https://www.instagram.com/skincareanarchy/?hl=en

Facebook: https://www.facebook.com/skincareanarchhy/

Twitter: https://twitter.com/SkincareAnarchy

Reddit: https://www.reddit.com/r/Skincare_Anarchy/

LinkedIn: https://www.linkedin.com/company/skincareanarchy/

Pinterest: https://cz.pinterest.com/skincareanarchy/_created/

TikTok: https://www.tiktok.com/@skincareanarchy

Lemon8: https://v.lemon8-app.com/s/RxsSkQspR

Medium Blog: https://skincareanarchy.medium.com