Intentional and Impactful Beauty with Patrick Starrr of ONE/SIZE — E.778

Patrick Starrr on Purpose-Driven Beauty, Formulation with Empathy, and Redefining Inclusivity

In this powerful episode of Skin Anarchy, host Ekta sits down with the iconic Patrick Starrr, the multi-hyphenate beauty creator, influencer, and founder of ONE/SIZE. What unfolds is a deeply personal and eye-opening conversation about transformation — of the industry, the individual, and the future of beauty itself.

From Influencer to Founder — and Back to Student

Patrick opens up about his early roots in the beauty world, starting not with glam, but with acne and a desire for education. After years of being a top-tier influencer, he noticed that the influencer space began to shift — especially as he transitioned into brand founder. No longer receiving PR packages or being invited on brand trips, Patrick found himself at a turning point. Rather than resist the change, he embraced it by enrolling in esthetician school in 2023, while still running his growing brand during the day.

Why? Because efficacy mattered. And he wanted to truly understand the skin — its layers, its needs, its science. That decision became a cornerstone of how he would build the ONE/SIZE product line: from a place of problem meets solution.

“Knowledge is power. And being excluded from the community actually gave me a deeper hunger to learn.”

ONE/SIZE: More Than a Name — A Manifesto

Patrick shares the origin story behind his brand — one that is rooted not just in beauty, but in emotional design and radical acceptance. From the red-and-pink reflective packaging to the chubby “OS” logo modeled after his own silhouette, Patrick describes how every detail of ONE/SIZE was crafted with the message: you belong.

“Inclusivity isn’t letting people in — it’s letting people be who they are.”

ONE/SIZE wasn’t built to check diversity boxes. It was built to reflect the unspoken needs of real consumers: people with acne scars, textured skin, freckles, or hyperpigmentation, who often felt ignored by conventional beauty marketing. Ekta, herself a longtime fan, shares how Patrick’s line was the first that made her feel seen as a consumer — and that impact is not accidental.

Beauty Through the Lens of Communication

One of the most thought-provoking takeaways from this episode is Patrick’s view of beauty as a form of communication. Whether it’s through the naming of products — “Secure the Blur,” “Turn Up the Base,” “Secure the Sweat” — or the way ingredients are introduced to consumers, Patrick approaches beauty as storytelling with empathy at its core.

“Communication has always been the foundation — whether it’s the telephone, a message, or makeup.”

It’s this storytelling that informs everything — from product formulation to influencer partnerships. Patrick explains how he intentionally invests in the very influencer economy that gave him his start, and how building authentic relationships is more powerful than any marketing budget.

Breaking the SPF Barrier with ‘On ’Til Dawn’

One of the most exciting innovations to come out of ONE/SIZE is On ’Til Dawn Mattifying Waterproof Setting Spray with SPF 28. Patrick walks us through the scientific hurdles his team overcame to create a product that could reapply sunscreen over makeup without ruining it — a major gap in the market.

“We tested SPF 29, SPF 30 — but the more sunscreen we added, the greasier it got. SPF 28 was the magic number that kept it mattifying and legal.”

This product represents more than a viral hit — it’s a new category of hybrid beauty: skin-first, makeup-forward, and scientifically thoughtful.

The Cost of Originality — and the Responsibility That Comes With It

Behind the glossy campaigns and viral formulas is a founder who takes deep creative ownership. Patrick shares the intense thought process behind each launch: protecting his creative vision, avoiding redundancy, and pushing for true innovation — even if that means not looking at PR for a month to avoid subconscious influence.

“It’s like being in a recording studio. I need silence, so I can hear myself — and the consumer.”

With younger consumers entering the space in droves (think: “Sephora Kids”), Patrick feels a growing responsibility as a founder to be thoughtful, empathetic, and educational. He describes himself as a design thinker, someone who prototypes ideas through feelings first, then validates them through science, testing, and real-world impact.

A Final Reflection: Empathy as a Business Model

Throughout the episode, one thing becomes clear: empathy is not just a personal trait for Patrick — it’s a business model. From protecting his team, to staying grounded through the drama-filled influencer era, to creating campaigns that empower first-time users, Patrick leads with heart and strategy.

“If I can be a fairy godmother to these influencers, or to my own team — it’s the biggest honor. Because I know what it feels like to be overlooked.”

Final Thoughts

This episode is more than a brand story — it’s a masterclass in emotional entrepreneurship, authentic brand building, and purpose-driven beauty. Whether you’re a skincare enthusiast, a brand founder, or someone just finding their way in the beauty world, Patrick Starrr’s journey is a testament to the power of knowing who you are, staying curious, and leading with love.

🎧 Listen now on Skin Anarchy to hear the full story behind ONE/SIZE, the science behind SPF 28, and the mindset that’s redefining modern beauty.

To learn more about ONE/SIZE visit their website and social media. Don’t forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.

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