Katie Baeyens and Michelle Fry, Co-Founders of Good Faith, Podcast Summary

This week Ekta talks to Katie Baeyens and Michelle Fry, the Co-Founders of Good Faith. Katie and Michelle met while working on products for a different company, owned by Katie and her husband. They quickly learned they had a lot in common and shared this goal for problem solving products for the beauty industry.

“I knew she [Michelle Fry] had a background in beauty and product development, so I started asking her my personal questions about ingredients and just different problems I was having with my own skin. We really connected on a lot of levels personally, and our frustrations that we were both having, with the bigger beauty industry in general.” (Baeyens).

The pair have launched a great skincare and beauty brand, based in their beliefs that beauty and wellness go hand in hand.

“I’ve spent my entire career, at this point 15+ years, working and creating products globally in both skincare and color cosmetics. We were really fortunate that I was able to tap into that experience and also the connections that I have from working in the industry for so long to ensure that we had the best labs, the best manufacturers, that we could uphold the guidelines for our customers.” (Fry).

You can listen to to full episode here:

Author: Remy Vidal

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