Lindsey Martin, Founder of Kiramoon Skincare, Podcast Summary
This week Ekta talks to Lindsey Martin, the Founder of Kiramoon Skincare. This latest business venture is Martin’s third career, she also is a software executive. Lindsey talks about the importance of skincare and having just five minutes to yourself in the morning and at night to
destress and take care of yourself. That is what started her vision for her company and it remains the basis for what she has built Kiramoon into today. “When I fell so in love with my skincare routine, it felt like these magical potions and I would open my vanity at the end of the day and
the only way I could describe that feeling to people was the feeling of being a little girl and getting a barbie for christmas…When I decided to move forward with the brand, I decided that every product needs to give the customer that magic feeling” (Martin). When she realized that the branding and packaging of her favorite products didn’t align with the magic feeling they
evoked, she knew something was missing in the industry and her idea for Kiramoon was born “Kiramoon makes skincare and beauty accessories that are as cute as they are effective. We believe that skin care should be fun, and that self-love is essential. We want our customers to celebrate the 5 minutes they spend doing their skincare routine, and we think the packaging,
product names, ingredients and brand ethos matter in shaping that experience.”
You can listen to to full episode here: https://open.spotify.com/episode/1dWouGdNHodLYXk1wXrZua?si=5098226a08244971
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