Lisa Smith, Founder of The PRNet, Podcast Summary
This week Ekta talks to Lisa Smith, Founder of The PR Net and Industry Leader. Lisa has a vast background in several entities, including entrepreneurship, communications, marketing, publishing, online retail, and new media. Lisa wanted to not only engage in the world of Public Relations but to promote the tremendous strides that brands and companies have made in the industry.
“I would say in terms of highlights in my career; we started an initiative called the PRNet 100. It recognized 100 agencies that are doing influential, innovative work. We’ve hosted a gala event and are organizing the 2022 edition. We wanted to really recognize and create an event that is a bit like a reunion. It’s really about celebrating what you do and feeling good about the work you do in the industry and are proud of.” (Smith).
Lisa not only wants to highlight companies for their work but promote positive
workspaces as well that encourage everyone to not only work hard but to love what they do. But she knows that proper and fair leadership is the only way to achieve that cohesive work environment.
“I think it’s on the leadership of the company to set the tone for how we work. Whether it’s summer Fridays, working in-house a few days, or being remote. It’s just for people to design the best and healthiest life for their teams to operate. I don’t think you have to compromise productivity. It’s really about the output, happiness, and healthiness of the team.” (Smith).
The goal of PR Net is to not only change the relationship between a company’s
leadership and subordinates but to change the negative stigmas of Public Relations and its role in the survival of a business. But she wanted to express that the culture of PR is to invest in employees who bring the brand together and innovate it for the future.
“I think PR is about creating a nurturing and positive environment for their teams. I know that’s a big focus now for agency leaders, investing in their teams and training them well, and making sure they’re happy and growing. So, invest in your people and invest in the company culture.” (Smith).
You can listen to the full episode here:
Authors: Remy Vidal & Jasmine Boskent
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