Securing Seed Stage Funding As A Small Brand Ft. Odile Roujol of FAB Co-Creation Studio- E.418

🎙️: https://anchor.fm/skincareanarchy/episodes/Securing-Seed-Stage-Funding-As-A-Small-Brand-Ft--Odile-Roujol-of-FAB-Co-Creation-Studio--E-418-e1v29hg

In this episode of the Skincare Anarchy podcast, Ekta speaks with Odile Roujol, the founder of FAB Co-Creation Studio, about securing seed-stage funding as a small brand. Roujol shares her experiences and insights as an investor and entrepreneur, offering advice and tips for other small brands seeking funding.

The episode begins with Roujol explaining the importance of understanding that investors do not necessarily invest in the market, but in the team and the founder. She emphasizes the significance of having a clear and compelling story, as well as a strong vision and mission, which can attract investors who share those same values and goals. Roujol also highlights the importance of having a diverse and experienced team, with a strong track record, to build credibility with potential investors.

Roujol shares that finding the right partner who understands the brand’s DNA and vision, and who wants to help the brand grow, is critical in securing seed-stage funding. She suggests that small brands should take their time to find the right investor, and avoid jumping at the first offer, as the wrong partner could be detrimental to the brand’s success in the long run.

The conversation moves on to discuss the importance of differentiation in a crowded market. Roujol stresses the significance of having a unique value proposition and a clear point of differentiation, which can help small brands stand out from their competitors. She also encourages small brands to identify their competition, and be clear about how they differ from them.

Roujol concludes the conversation by emphasizing the importance of being patient and resilient, as securing funding can take time, and rejection is part of the process. She also reminds small brands that while funding is important, it is not the only measure of success, and that building a strong brand with a loyal customer base is equally important.

Overall, this episode provides valuable insights and advice for small brands seeking seed-stage funding, and emphasizes the importance of having a clear vision, a strong team, a unique value proposition, and a patient and resilient mindset in the funding process.

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