The New Era of Luxury Fragrance with Eauso Vert — E.737
Exploring the Art of Luxury Niche Fragrance with Eauso Vert
In this episode of Skin Anarchy, we had the pleasure of diving into the world of niche luxury fragrance with Tanya Gonzalez and Faye Harris, co-founders of Eauso Vert. Their brand is redefining fragrance by blending artisanal quality with clean, cruelty-free, and sustainable practices — all while creating scents that evoke deep personal connections.
A Shared Passion for Beauty and Fragrance
Tanya and Faye’s journey into fragrance began with their extensive experience in the beauty industry. Having met while working at Too Faced Cosmetics under the Estee Lauder Companies, they bonded over their shared love for beauty and their belief that something was missing in the luxury fragrance market. They found themselves drawn to the idea of crafting a fragrance brand that is inclusive, clean, and deeply rooted in storytelling.
Their goal was clear: to create gender-inclusive fragrances that merge contemporary design with sustainability and transparency. Recognizing the gap in the market for luxury clean fragrances that don’t compromise on complexity and artistry, they set out to build a brand that would challenge industry norms.
Building a Brand Across Continents
One of the unique aspects of Eauso Vert is that Tanya and Faye built the brand from opposite sides of the world — Tanya in San Francisco and Faye in the UK. Despite the distance, their shared vision and passion for the brand kept them aligned. They wanted to create fragrances that weren’t just beautiful but also reflected cultural narratives and personal memories, making luxury scent more than just a product — it’s an experience.
Overcoming Industry Challenges
Breaking into the fragrance industry as an independent brand comes with its fair share of challenges, particularly when working with top-tier fragrance houses. Many prestigious fragrance houses require massive budgets and established retail deals before even considering collaborations.
However, through perseverance, Eauso Vert secured a partnership with IFF (International Flavors & Fragrances) and perfumer Pascal Garan, known for his ability to craft intricate, well-balanced scents even within the limitations of clean fragrance formulations. This collaboration was pivotal in creating Eauso Vert’s debut collection, which focuses on escapism and human connection.
Signature Scents: Crafting Emotion Through Fragrance
Eauso Vert’s debut collection launched with five carefully curated scents, each telling a unique story. One of the brand’s bestsellers, Vanilla Embers, takes a fresh approach to the often overly sweet vanilla fragrance. By incorporating ingredients like aquaflora, orange blossom, and cardamom, they were able to create a scent that feels fluid, warm, and gender-inclusive.
However, the heart of the brand lies in Purple Noon, a fragrance inspired by the warmth of sun-kissed skin and the nostalgic beauty of coastal California. Infused with fresh ginger, coconut water, and Tunisian Neroli, Purple Noonencapsulates the perfect balance of solar and aquatic notes, making it a modern and versatile scent for all.
Navigating the Changing Landscape of Fragrance Marketing
As industry veterans in marketing, Tanya and Faye understand the complexities of promoting fragrance in today’s crowded digital landscape. With social media now playing a dominant role in how consumers discover and engage with brands, they have leaned into storytelling and community-building as their primary strategies.
Instead of relying on paid advertising, Eauso Vert has taken a grassroots approach by engaging directly with their audience, leveraging their industry connections, and creating unique content. For example, they launched a coffee table book featuring scent memories from creators, editors, and fragrance lovers, which organically fueled conversations about the brand.
The Evolution of Fragrance Trends and Consumer Expectations
The fragrance industry has seen a rapid shift towards hype-driven marketing, with viral trends on TikTok leading to impulse purchases. While this approach may work for some, Tanya and Faye believe in taking a slower, more intentional approach — one that prioritizes authenticity, craftsmanship, and emotional connection over quick-turn product releases. They emphasize that fragrance should be deeply personal and thoughtfully curated, not just another trend.
As they continue to grow Eauso Vert, their focus remains on crafting fragrances that resonate on an emotional level, offering consumers not just a scent but an experience that fits seamlessly into their lifestyle and values.
Final Thoughts
Eauso Vert is a shining example of what the future of luxury fragrance can look like — thoughtful, sustainable, and deeply personal. By blending clean formulations with artistic complexity, Tanya and Faye are not just creating perfumes; they’re building an emotional connection with their audience, proving that fragrance is more than just a scent — it’s a story.
If you haven’t yet explored Eauso Vert, now is the perfect time. With its carefully curated collection and dedication to quality and authenticity, this is a brand that stands apart in the world of luxury fragrance.
Check out Eauso Vert and let us know what fragrance speaks to you the most!
To learn more about Eauso Vert, visit their website and social media. Don’t forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.
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