The Sunscreen Scandal: Is the Multi-Billion Dollar Industry Mimicking Big Tobacco’s Dark Past?

Skincare Anarchy
4 min readApr 23, 2023


By: Skincare Anarchy Editorial

The rise in skin cancer cases has led to an increased emphasis on sun protection. Sunscreen, hailed as the savior against sunburn and skin cancer, has become a staple in skincare routines worldwide. However, recent studies have started to question whether the push for sunscreen is reminiscent of the big tobacco movement in the 1960s. With potential side effects and the overuse of sunscreen, are the benefits truly worth it?

The Sunscreen Boom

The popularity of sunscreen skyrocketed after the connection between sun exposure and skin cancer was established. This led to a multibillion-dollar industry, with companies marketing their products as essential for preventing skin cancer and premature aging. The industry’s aggressive marketing tactics and the widespread belief in the benefits of sunscreen seem to parallel the big tobacco movement of the 1960s when smoking was heavily promoted and even considered fashionable. Back then, cigarette sales reached 523 billion in 1965, with 42% of the U.S. adult population smoking, despite emerging health concerns.

Questionable Ingredients and Side Effects

The issue with sunscreen goes beyond aggressive marketing tactics. Some studies have raised concerns about the ingredients used in many sunscreens, particularly chemical-based formulas. Chemical filters like oxybenzone and octinoxate are common ingredients that have been linked to hormone disruption and environmental damage.

While mineral-based sunscreens, containing zinc oxide and titanium dioxide, are considered safer alternatives, they are not without their drawbacks. The nano-sized particles used in these formulations have been shown to cause inflammation and oxidative stress, potentially leading to cellular damage.

Overuse and Misuse of Sunscreen

The belief that sunscreen is a foolproof way to prevent skin cancer has led to a culture of over-reliance and misuse. Many people apply large quantities of sunscreen without considering the potential side effects or the need for other sun protection measures. In reality, sunscreen should be used in conjunction with shade, protective clothing, and sunglasses for comprehensive sun protection.

Moreover, the excessive use of sunscreen can lead to a deficiency in vitamin D, an essential nutrient for bone health and immune function. The skin naturally synthesizes vitamin D when exposed to sunlight, but excessive sunscreen use can block this process, potentially leading to health issues.

The Benefits vs. The Risks

It is important to acknowledge that sunscreen can be an effective tool in preventing sunburn and reducing the risk of skin cancer. However, the risks and side effects associated with the overuse and misuse of sunscreen cannot be ignored. The parallels between the sunscreen and tobacco industries should serve as a cautionary tale, reminding us to critically evaluate the products we use and the claims made by manufacturers.

Agricultural Societies and Skin Cancer Rates

When examining the sunscreen debate, it’s crucial to consider the data collected from agricultural societies. Despite spending hours under the sun, the incidence of skin cancer in these populations does not seem to support the dire warnings of the sunscreen industry.

In many agricultural communities, people spend the majority of their days working outdoors, exposed to sunlight for extended periods. Surprisingly, these populations often have lower rates of skin cancer compared to urban populations, despite the lack of sunscreen usage. This observation raises questions about the true necessity of sunscreen in everyday life.

One anonymous individual shared their experience, stating, “I have many relatives who have never worn sunscreen but have worked on their agriculture land every day. Many of them are now in their 70s-80s and cancer-free after spending day in and day out in the sun.”

Natural Sun Protection and Adaptation

One explanation for the lower skin cancer rates in agricultural societies could be the natural sun protection and adaptation mechanisms that these populations develop. Working outdoors for extended periods allows the body to acclimate to sun exposure, gradually building up a protective tan, and potentially increasing the skin’s natural antioxidant defenses.

Additionally, people in agricultural societies may have a more balanced approach to sun exposure, taking breaks in the shade, wearing wide-brimmed hats, and using protective clothing. These practices reduce the overall impact of the sun on the skin without relying on sunscreen.

Reassessing the Role of Sunscreen

The experiences of those in agricultural societies, who maintain a relatively low incidence of skin cancer without consistent sunscreen use, offer a different perspective on the sunscreen debate. While sunscreen can play a role in sun protection, it should not be viewed as the only solution.


As with the big tobacco movement of the 1960s, the aggressive marketing and promotion of sunscreen may be misleading consumers about its true necessity. The experiences of agricultural societies show that a balanced approach to sun protection, including natural adaptation and other protective measures, can be just as effective, if not more so, than relying solely on sunscreen. As with any controversial topic, more research is needed to fully understand the long-term effects of sunscreen use. In the meantime, moderation and a balanced approach to sun protection are key. Using sunscreen as just one aspect of a comprehensive sun protection strategy, and not as a standalone solution, is crucial to safeguarding our health and the environment.


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