Understanding The Brilliance of Branding Ft. Nancy Poller, Brand Designer & Creative Director of Aligned Design Co., Podcast Summary
In this episode, Ekta sits down with Nancy Poller, Brand Designer & Creative Director of Aligned Design Co. The boutique design studio assists with packaging designs for successful brands in Europe and the U.S, such as Afrocenchix, Rose & Skin, and Tamara’s Sugar. Nancy discusses her journey into the marketing world, leading her into designing to formulate the brilliant company Aligned Design.
“I don’t have a traditional background in design. I’m largely self-taught, I kind of learned on the job and through training courses I did myself, I think I realized quite early on when I was doing marketing events that I had his inkling that I wanted to do design, so I took courses outside of that and started doing passion projects and designing all sorts of things, to learn the principles.” (Poller).
Although her background in design was not the usual way, she took it upon herself to combine her love for branding and design. Nancy realized that the two worlds were not so different and were equally crucial for any brand or company to become successful.
“I was designing and working in marketing in the early parts of my career and decided to go freelance about 7 years ago now. I think when I started out, I was seeing what designs were interesting to me and what industries, and it soon became apparent to me that my obsession with beauty was a really good crossover with design.” (Poller).
From there, she would go on to create Aligned Design, where the worlds of marketing and designing are one cohesive element to promoting a brand across the globe!
“I remember my first ever beauty brand I worked with, which was called Luscious Skincare, it’s a tiny brand that I worked on their packaging and branding, and I just fell in love with it.” (Poller).
You can listen to the full episode here:
Authors: Jasmine Boskent & Remy Vidal
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