What’s Really In Your Deodorant And Why It Matters With TIARA —E.758

Deodorant with Purpose: Zuly Matallana and the Mission Behind TIARA

Rewriting the Rules of Body Care — One Ingredient at a Time

In this episode of Skin Anarchy, host Dr. Ekta sits down with Zuly Matallana, the founder of TIARA, a natural deodorant brand that’s making waves for all the right reasons. With a background in journalism, advocacy, and a deeply personal health journey — including surviving brain surgery — Zuly brings a powerful combination of empathy, education, and purpose to the clean body care space.

Why Deodorant Needs a Redo

Zuly shares her frustration with the body care industry — particularly deodorant — where misleading labels, hidden toxins, and ineffective formulas are still the norm. Her mission? To deliver a product that works, is genuinely non-toxic, and is rooted in transparency and education. After losing family members to breast cancer and struggling to find a natural deodorant that actually performed, Zuly committed to creating one herself. TIARA was born from this determination.

The Deodorant That Works (and Why)

What sets TIARA apart is its thoughtful formulation. Zuly discusses how she collaborated with labs over two years to develop a stick deodorant using sunflower seed wax (a sustainable alternative to cornstarch), minimal baking soda for odor control, and no synthetic fragrances or endocrine disruptors. The result is a glide-on, long-wearing product that both men and women — especially athletes — love.

What You Should Know About Your Deodorant

The conversation also dives into ingredient awareness. Zuly breaks down common harmful components in conventional deodorants — like aluminum, phthalates, parabens, and even misleading ingredients like potassium alum (often used in “natural” brands). She also calls out the use of beef tallow and other animal-based ingredients that can be occlusive or irritating to the skin.

More Than a Brand — It’s a Movement

TIARA is more than just a product; it’s Zuly’s platform for advocacy. She’s speaking at women’s summits, educating families and retailers, and pushing for clean ingredient standards in everyday products. Despite being bootstrapped and self-funded, TIARA has earned accolades like the Entreprenista 100 award and is gaining traction with major retailers.

Zuly’s message is clear: deodorant is a product we use every day — multiple times a day — and it deserves the same scrutiny and care we give to facial skincare. Her brand is a call to action for safer formulations and consumer education, all powered by a woman who turned adversity into advocacy.

Listen to the full episode to learn why the future of deodorant is personal, purposeful, and powered by TIARA.

To learn more about TIARA visit their website and social media. Don’t forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.

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