Who Is the Gen Z “It” Girl & What Is She Into?
In today’s world, a few years can have a signigficant impact on how a consumer chooses their clothing. Many people are torn between the two looks, therefore the difference between Gen Z and Millennial fashion trends is a hot topic in the industry. It is essential to comprehend these two key demographic groups since they speak for both the current and the future of fashion consumerism. Brands can endeavor to fulfill and surpass the expectations of their target audiences by comprehending the visual variations between the two generations.
Brands must first comprehend each demographic segment separately so they can calculate the distinctions between them. Gen Zs are those who are between the ages of 6 and 24 (born between 1997 and 2017), while Millennials are those who are between the ages of 24 and 40 and were born between 1981 and 1997. These generations are not only very different from each other in regard to age, but studies also reveal that the two groups differ significantly in terms of fashion preferences, brand interactions, and financial viewpoints.
Fashion is much more than simply clothes and accessories. It is a creative means of self-expression and a means of expressing uniqueness through personal style. Trends change throughout time and might vary based on a variety of factors.
Since the 1990s, the baguette bag has made a tremendous resurgence, and Generation Z is obsessed! The style was initially created by Italian fashion superpower Fendi in 1997 (Forbes, 2020), and after numerous appearances on Sex and the City, when Carrie Bradshaw wore it, it became legendary.
The straightforward fashion, which is a resurgence from the early 2000s, is useful and infinitely adaptable. The style, which is popular among the youth, exposes just enough skin when worn with a silk scarf wrapped around the body as a top.
When it comes to fashion, Gen Z is less averse to taking chances than Millennials. The skinny jean has been tacitly rejected by this group in favor of more varied styles including the mom jean, boyfriend, joggers, and others.
The limitless availability and accessibility of information have strengthened today’s generations. Transparency is a key factor influencing today’s purchasing power since generations are getting more selective about the firms they deal with. The younger generations want to know that companies are doing everything possible to make sure that their values are compatible with those of the businesses.
Fashion companies may reach Millennials by taking a strong stance on social concerns. Brands are learning how to appeal to the Millennial generation by unifying their efforts around a single social concern. Millennials anticipate brands to be transparent about their identities, values, target audiences, and missions. According to 5WPR’s 2020 Consumer Culture Report, “a majority of respondents (83%) believe that companies must coincide with their values, and 76% want CEOs to publicly speak out on topics that are important to them.” Most members in this group consider that ethics ought to be ingrained in a brand’s DNA and frequently utilize their purchases to communicate their ideas.
While generally supporting this worldview, Gen Z places more of a focus on physical actions. No matter the subject, Gen Z is still watching after the cameras stop running because they want to see strategies, investments, and expansion. So, while this age does care about values, advancement is what they value more.
Written By: Yaren Ay
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